“Hi. Golden Police. Get out.” I sat on a park bench in Golden, Colorado as the sun set, gnats barrel-rolled above the grass, and a cop yelled at kids rafting in Clear Creek, just beyond the “Creek Closed” sign. I was reading a book called How To Write Short. It was the perfect timing for …
A couple years ago, I started using the Notepad app on my computer, to keep track of my daily to-do list. As of today, the notepad file contains 3185 words. I must be on my way to a nervous breakdown, right? Or at least adrenal burnout. Actually, the truth is closer to this: I couldn’t …
A few days ago, Early To Rise published my article on how I start my day with million-dollar copy already written. Of course, I had to throw in a story about me scrambling through Manhattan to catch a train. But it all ties together. If you’re thinking of starting a career as a writer… or …
While scrambling some eggs yesterday, I shook my head in frustration, bolted over to my computer, and began busting out this public service for anyone writing a book. You need help. Your opening sentence is terrible. Chances are, nobody else will tell you. So I will. Skeptical? Then read these two opening sentences and decide …
Over 90% of copywriting books suck. I’ve barely read any, but I’m going by Sturgeon’s Law. Here, I’ll save you a Google search: In 1951, a science fiction author by the name of Theodore Sturgeon gave a talk at New York University. After he finished, some twerp student jumped up and declared… “90% of science …