I was on the ground floor of the UMASS Amherst library, shelves of dust-covered tomes looming over me. I flipped open a book as big as a bread loaf. As I sifted through the pages, a woman stared at the text with the crumb-size letters. “Looks like fascinating stuff.”Quick! Think of a clever …
Marketing
Secrets Of The Highest-Rated Coffee Shop In Denver Area
As I type this, I’m sipping a cold brew coffee inside what used to be a charming house.Now, it’s a charming business. After starting just three years ago, QuinceEssential Coffee House is now one of the highest-rated coffee shops in the Denver area.With 304 reviews averaging a 4.9 rating, it …
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Stop Claiming You Used The Law Of Reciprocity In Your Digital Marketing Campaign – You’re Wrong
“We’re giving away a ton of content and great information, so we’ll get some good reciprocity there…”Goddamnit.Are you kidding me?More of this?If you think the “Law of Reciprocity” is helping drive your sales in a digital marketing business because you’re “giving away a ton of …
How The Denver Direct Response Business MasterMind Was Born
Many times, during my 3+ year stint in Boulder, I curled into the fetal position on my condo floor, and cried.For several months, I started every day with a glass half-full of a vodka/energy drink mix. You could have called me a “glass-half-full morning kind of alcoholic.”In the midst of …
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Why TED Talks Suck
“When I was three years old, my pet squirrel died. And it taught me… ”“Hahaha!”A friend of mine and I were driving to a barbeque lunch in downtown Baltimore. We were mocking all the seminars we’d attended in the weeks prior, where every presenter made the exact same kind of speech. First, …