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Nate Rifkin

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Massive Action…Or Massive Clusterf**k?

April 5, 2021 by Nate Rifkin

“Alright, come on, let’s do another one,” I said. I was met by frustrated groans. Dr. Brad, Steve, and I sat in the hotel room at the Tampa Airport Marriott. It was late 2008 or early 2009. Dr. Brad rested in a love seat with his doctor’s coat on. Steve lounged on the couch. I …

Read moreMassive Action…Or Massive Clusterf**k?
Category: Daoism, Marketing, Mindset

The Switchback Secret To Doing What Scares You

November 30, 2020 by Nate Rifkin

I stared at the phone. My torso felt like an ice box. Maybe I could weasel my way out of this? It was a stupid idea. Nobody wanted to talk to me. I reached for my phone and pressed on the digit buttons. The phone emitted tone after tone like a dying robot. More than …

Read moreThe Switchback Secret To Doing What Scares You
Category: Marketing, Mindset, Origin Story

How To Deal With Flakes (And Keep Your Sanity)

November 23, 2020 by Nate Rifkin

I gasped, my throat emitting a sound like when you press your ear to a wall and hear water rushing through pipes. Haauuuh! It was 1:18PM. I was in my bed and my alarm clock had to be wrong. Had to be. Maybe the AM and PM were mixed up? No, the sun shone through …

Read moreHow To Deal With Flakes (And Keep Your Sanity)
Category: Marketing, Mindset

Enhance Your Creativity By Seeking Your Sunlight

November 17, 2020 by Nate Rifkin

“Hi. Golden Police. Get out.” I sat on a park bench in Golden, Colorado as the sun set, gnats barrel-rolled above the grass, and a cop yelled at kids rafting in Clear Creek, just beyond the “Creek Closed” sign. I was reading a book called How To Write Short. It was the perfect timing for …

Read moreEnhance Your Creativity By Seeking Your Sunlight
Category: Copywriting, Marketing, Mindset

The Yin and Yang Of Business

November 15, 2020 by Nate Rifkin

My friend Wally and I coasted along 285 South in Denver, Colorado, on our way to embarrass ourselves spectacularly at Top Golf. Wally and I have been friends for over twelve years. We’ve cheered each other on while riding our respective life roller-coasters, enjoying the rises, screaming through the plummets, and occasionally puking during the …

Read moreThe Yin and Yang Of Business
Category: Daoism, Marketing

Grow Wealth — Get Kinky With Your Cash

November 11, 2020 by Nate Rifkin

Billy’s snores rumbled through the dark hotel room, like a dirt-stuffed garden hose choking and sputtering. He rasped more air into his lungs, like a dentist pulling back his drill before plunging forward again, penetrating deeper into our brains. Three of us shared the hotel room: Billy, me, and Wally. A little before midnight, I’d …

Read moreGrow Wealth — Get Kinky With Your Cash
Category: Marketing, Mindset, Origin Story

Party-Pooper Questions To Build Your Wealth

October 27, 2020 by Nate Rifkin

I was on the ground floor of the UMASS Amherst library, shelves of dust-covered tomes looming over me. I flipped open a book as big as a bread loaf. As I sifted through the pages, a woman stared at the text with the crumb-size letters. “Looks like fascinating stuff.” Quick! Think of a clever reply! …

Read moreParty-Pooper Questions To Build Your Wealth
Category: Marketing, Mindset
Secrets Of The Highest-Rated Coffee Shop In Denver Area

Secrets Of The Highest-Rated Coffee Shop In Denver Area

August 17, 2018 by Nate Rifkin

As I type this, I’m sipping a cold brew coffee inside what used to be a charming house. Now, it’s a charming business. After starting just three years ago, QuinceEssential Coffee House is now one of the highest-rated coffee shops in the Denver area. With 304 reviews averaging a 4.9 rating, it might be THE …

Read moreSecrets Of The Highest-Rated Coffee Shop In Denver Area
Category: Marketing

Stop Claiming You Used The Law Of Reciprocity In Your Digital Marketing Campaign – You’re Wrong

December 22, 2017 by Nate Rifkin

“We’re giving away a ton of content and great information, so we’ll get some good reciprocity there…” Goddamnit. Are you kidding me? More of this? If you think the “Law of Reciprocity” is helping drive your sales in a digital marketing business because you’re “giving away a ton of content” … you’re wrong. It’s a …

Read moreStop Claiming You Used The Law Of Reciprocity In Your Digital Marketing Campaign – You’re Wrong
Category: Marketing
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