The night before writing this, I shared this story with a fellow Denver entrepreneur. He said it sparked something in him, and asked I write about it.
So now I share with you…
Nine years ago, I sold a DVD course on how to get in shape with a certain kind of yoga.
As the business took off, I made sure every single customer received an email sixty days after their purchase, asking how things were going. It’s an easy way to collect feedback and valuable testimonials.
They began pouring in. I lost track of how many I received…
… but there’s one I’ll never forget
A man wrote in to say he’d gotten rid of his joint pain, and even dropped 20 pounds in just a couple months.
This message initiated a dialogue in my head… one I’ve repeated to myself many times since.
“Nate, are there any shortages of products on weight loss, out there?”
“No, there are probably thousands, maybe tens of thousands in total.”
“Are there any shortages of quality weight loss products, out there?”
“Well, there are definitely far fewer. But still, in total, there are plenty.”
“And yet… this man wasn’t able to successfully lose 20 pounds like he wanted, until he used the course you happened to sell.”
“Is it because the yoga course has proprietary, groundbreaking secrets on burning fat?”
“No, in fact weight loss isn’t even its focus.”
“Exactly. Here’s what I think is going on here. This man… in this time and space existence… was, in a sense, waiting to buy this specific product. Because for whatever reason it resonated with him at the right time, in the right place, in the right way, for him to finally get on track and lose weight. The information he gleaned in all his previous decades of learning, did not get the job done. Instead, the breakthrough occurred when YOU helped him. And, if you hadn’t sold him that product, he might still be 20 pounds overweight and suffering health problems as a result.”
Since then, I’ve considered the ripple effects. I also understood this wasn’t true for just me. It is for everyone, including YOU.
There are thousands… if not millions… of people out there, suffering with a specific malady. They need help with their health. Or their relationships. Or their finance. Or they just need a simple pick-me-up.
They need YOUR help
Because, for whatever reason, the help you can deliver – and ONLY you can deliver – is the perfect match for them to finally snuff out their suffering.
That’s not all…
For these thousands, or millions of people… nobody else but you can help them.
And if you don’t… you’re letting them down.
Every day you put this off, you’re forcing them to wait. Who knows how they might be suffering in the meantime.
I used to believe this dynamic applied only to men and women who want to write books, give talks, or sell products. But last night I realized it’s any kind of communication or exchange. Even nonverbal. You don’t have to be a writer or even a business owner.
Just someone who feels worthy to deliver, and improve the world.
Consider this a dash of negative motivation to help you feel worthy
This has nothing to do with your message being better than everyone else’s. It’s because your message is PERFECT for the right people it needs to reach.
There’s much more to embodying this idea than simply understanding it intellectually. Embodiment of an idea requires cultivation. Part of this blog’s purpose is to give due diligence to as many facets of cultivation as I have experience in.
If any of this resonates with you, I invite you to keep reading.
Maybe a story or tidbit of advice contained in these pages… for whatever reason… will ignite something wonderful inside you.
If so, I’m honored to have written it.
Because I wrote it for you.