I didn’t know it at the time, but that book would change my life… and lead me to create Should You Date Nate.
Over a decade ago, I was sitting in my college dorm room, reading through emails. I certainly wasn’t out partying, even though it was probably a Friday night. After all, I was a depressed freshman without friends, dates, or a speck of social savvy…
… and if what you’re reading now were an advertisement for a sex or dating info-product, I’d go on to say I bought the Killer Orgasms book and rode some mystical pleasure train to success, fulfillment, and hey let’s throw financial abundance in there too.
But this is a true story of my life, which would go on to suck for the next several years. So I’ll skip to the pertinent details:
In my dorm room, I happened to be reading an email newsletter by a guy in the “attract women” niche.
An ad appeared in the middle of the content, for a book called Killer Orgasms
I wondered who the heck would write a book with a title like that. So I checked out the name:
Maybe you’ve heard of him. Maybe not.
I had not. So I looked him up.
And I found the same thing you can find today, over ten years later. It’s the self-proclaimed “Most Valuable Website On The Internet” authored by Gary Halbert. I dove inside, and discovered a treasure trove of marketing newsletters, all available online, for free.
For me, it really did turn out to be the most valuable website in the internet. Very soon, instead of attending college classes, I sat inside and studied Gary’s lessons.
Later I’d drop out of college and go on a bizarre entrepreneurial journey
That’s a story for another time.
But you’re wondering about PR secrets. And how I did what I did. And why.
(If the link doesn’t work, just Google: Gary Halbert Personal Ad)
That link will take you to an online replica of an ad Gary Halbert wrote, decades ago. It’s a personal ad for himself. Except, instead of running some tiny ad in the Personals section of the newspaper, Gary ran it as a full-page ad in the LA Times.
And when I found out what he did, it planted the seed in my mind to try the same thing in modern times.
Of course, I knew I’d have to do things a little differently than Gary Halbert did. A newspaper ad today wouldn’t work, unless I felt like dating someone in the 70+ crowd. Age may be just a number, but that’s pushing it. And in the writing, I knew I could only reach for the same level of Gary’s genius, even if I fell short. His ad is worth a long, careful study.
For many years, the idea remained a seed buried in the back of my mind. But then, roughly two-and-a-half years ago, it began to grow… and then explode.
Tune in next time for when I pull back the curtain on how I wrote my website. How on earth would I write to single women, to attract them? Did I have any idea what I was doing?
Why did I end up writing something so bizarre?
I’ll answer all of the above, and more. Then we’ll go on to traffic-generation strategies… website-building stuff… and how to apply everything you will learn to your situation.
P.S. Because Gary Halbert always included some P.S. and I want to honor him:
Today I’m going to the Underground marketing event here in Denver. Then I’m flying to LA for a Digital Marketer event. Then to Portland for some chi gung training. Then Vegas for SupplySide West. Then Baltimore to visit Agora. Then Cabo for the Mimosa MasterMind. I’ll be living out of a small backpack the whole time and I’ll let you know how it goes.